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Case Study
Launch Loud — Kick‑Off with Purpose

Launch Loud — Kick‑Off with Purpose

Overview

Launch Loud — Kick‑Off with Purpose

Beat the Festive Noise — Kick‑Start Your Year with Momentum

Do you ever question a Year‑End or Start‑Up? Here’s How A Strategic Sales Conference & Awards that turned celebration into Q1 momentum.

HISIDE partnered with a South African corporate to transform a routine sales conference and awards dinner into a strategic brand moment. The aim: align leadership messaging, recognise top performers and ignite performance for the year ahead — with measurable impact and zero fluff.

“HISIDE didn’t just run our event — they shaped how our people live our strategy. We started the year energised and aligned.”

Boehringer IngelheimMarketing Manager

Overview

Launch Loud — Kick‑Off with Purpose

Beat the Festive Noise — Kick‑Start Your Year with Momentum

Do you ever question a Year‑End or Start‑Up? Here’s How A Strategic Sales Conference & Awards that turned celebration into Q1 momentum.

HISIDE partnered with a South African corporate to transform a routine sales conference and awards dinner into a strategic brand moment. The aim: align leadership messaging, recognise top performers and ignite performance for the year ahead — with measurable impact and zero fluff.

“HISIDE didn’t just run our event — they shaped how our people live our strategy. We started the year energised and aligned.”

Boehringer IngelheimMarketing Manager

How did HISIDE make it happen?

See the flip side detailed below

Challenges

CHALLENGES:

  • Avoid year‑end clutter and low attention during festive season.
  • Translate strategic objectives into compelling event narrative and behaviours.
  • Deliver enterprise‑grade logistics and production while keeping the experience engaging.

Solution

SOLUTIONS:

  • Shifted flagship to a Q1 kickoff for clearer focus and higher impact.
  • Narrative design: branded messaging, stage, gifting and banqueting aligned to strategy.
  • Integrated delivery: conference, awards, production, registration and ops delivered end‑to‑end.
  • KPI tracking: engagement metrics, NPS and post‑event actions to measure success.

Summary

SUMMARY:

 

The Result…

A stronger internal brand perception, higher staff engagement entering Q1 and elevated external credibility. HISIDE turned an event into a strategic launchpad that accelerated momentum from day one.

Event Details

Event Client:

Boeringer Ingelheim

Event Name:

Sales Conference & Awards Ceremony 2022

Event Date:

Jan 2022

Event Type:

Corporate Sales Conference & Awards Event

Meet the Hisiders that made it happen

Trudi

Chief Events Officer

How I Make It Happen: Dream, Design, Deliver.

Jamie

Experience Architect

How I Make It Happen: Passionately Producing

Candice

Moment Maker-in-Chief

How I Make It Happen: Creating magic, one event at a time!

Gertie

Ambassador of Good Vibes

How I Make It Happen: I Don’t Do Ordinary, I Do Extraordinary!

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Meet the Hisiders that made it happen