BRAND BREAK-DOWN FOR A BRAND BREAK-THROUGH
15-18 MARCH 2022
CONFERENCE & AWARDS EVENING
EMBRACING CHANGE IN THE FACE OF ADVERSITY
We had the pleasure of creating a 3-day event which gave our client the opportunity to host their 200 Franchisee owners first the first time since lockdown, to meet their new CEO, and socialize with fellow owners after having their industry closed.
Emotions were high as they nervously navigated travel & crowds for the first time in 2 years, all in the hopes to hear the much anticipated “Sales & Strategy” narrative, to guide them through the hardest business times that they had ever faced.
When a brand faces hard times as these, there is a dire need for even MORE care, communication and transparency to come through, to allow for everyone to be inspired, & reconnect brand loyalty towards their brand revolution!
Instead of the common fall back where companies shy away from facing the facts, facing the learnings, facing the changes towards the way forward. This then needs to be communicated through a creative celebration of all of your senses. From the moment your guest arrivals, their sight, sound, smell and touch senses were elevated towards the brands elevation of energy, positivity, and the bright future ahead! This now replaces the current negative narrative that has darkened their perspectives for such a long hard 2 years. This shift of narratives through your event is paramount!
HOW DID HISIDE MAKE IT HAPPEN?
Challenges: People were very worried about meeting after being in lockdown for the first time. And they had lost a lot of income due to their salon industry being closed during lockdown.
Solution: Create an energize and inspirational environment to reconnect a positive association to the brand and its future
Summary: The client has fabulously positive feedback from all the attendees and they now were invested in the new CEO’s brand strategy to build up again after the effects of lockdown.
HISIDE HIGH FIVES:
This event was a huge success! Thank you to your HISIDE team! Your attention to detail, professionalism and creativity was key in making our conference ideas into a gorgeous reality. Can’t wait for the next one together!
– Lucy | Sorbet Group | Marketing Head
MEET THE HISIDERS THAT MADE IT HAPPEN:
NO EVENT JUST HAPPENS, IT’S THE MAGICAL TEAM BEHIND THE SCENES THAT CONNECTS THE DOTS TOWARDS CRAFTING YOUR EVENT MASTER PIECE.
How I Make It Happen: Creating Magic, One Event at a Time!
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CONCEPT & CLIENT LIASON
How I Make It Happen: I Don't Do Ordinary, I Do Extraordinary!
How I Make It Happen: Elevate Your Event, Elevate Your Brand!
How I Make It Happen: The Artistry of Eventful Moments!